Buy a piece of it. When enough of the billboard is sold, we put the whole thing on a real 6 × 3 metre billboard in Milan.
currently: nothing has happened yet. someone will be first. it is usually someone with a podcast.
A VERY EXPENSIVE WHITE RECTANGLE.
scroll to zoom · drag to pan · tap an empty cell to claim it · tap a sponsor to visit them
The minimum makes Milan happen at all. Everything above it upgrades the billboard itself: a better street, a longer run, more walls. Not a nicer office for us.
Only the first number has to be reached: that is the one that puts the billboard on a wall. Everything above it happens by itself. The moment total sales pass a level, that upgrade is locked in for every sponsor already on the board — nobody votes on it, and nobody pays again.
A 6 × 3 metre poster site in Milan for one 14-day cycle, printed and installed. Market rate for the media alone is €300–800 per week depending on the street. Every grid cell is 250 × 250 actual millimetres.
The billboard doubles to 12 × 6 metres. Your rectangle keeps its exact size and moves with the composition; what changes is everything around it — four times the surface, a far bigger wall, and 864 new pieces going on sale beside you.
The same composition moves up to a high-traffic commercial corridor instead of whatever was cheapest. Same artwork, several times the traffic going past it.
A maxi affissione: the whole composition printed across the side of a building instead of a roadside frame. Premium wall placements in Milan reach €4,000 per 14-day cycle, and annual wall contracts run to €50,000.
Piazza Duomo. The composition runs on the LED screen in the most photographed square in Italy for one week, while the printed billboard stays up elsewhere. Slots there cost €500–2,000 per week; the rest of this level pays for everything underneath it.
Every upgrade applies to the whole composition. If your artwork is already up there, you get the better wall too, without paying again. Yes, that means it is in your own interest to tell people about this.
Levels marked INDICATIVE are sized from public market rates and have not yet been priced by a media owner. They are replaced with contracted figures before they can be claimed as reached.
Every level above the minimum is spent on the Milan placement, not on the composition you already see. The billboard does not change. Where it hangs, and for how long, does.
Nothing has happened yet. Someone will be first. It is usually someone with a podcast.
Every piece maps to real millimetres on a 6000 × 3000 mm billboard. You can see exactly which ones, and exactly how big.
Your logo, your startup, your URL, your face, your worst idea. Upload artwork or build it right here. It appears on the shared billboard the moment it clears review.
You are buying real advertising inventory from OWNTHEAD. Not a donation. Not a token. A rectangle, with a receipt.
When the build threshold is reached, we book an actual billboard in Milan and print the exact composition you see here. Then we photograph it, so you have proof this was real.
If the threshold is not reached by the campaign deadline, the published refund policy applies. That policy is written down, in public, before you pay.
names · marks · 1–3 words
a logo and a url
the sensible one
actually readable from the street
small-billboard-on-the-billboard
Prices are computed server-side from position, size and how much of the board is already sold. The number you see before checkout is the number you pay.
OWNTHEAD sells real advertising inventory. Revenue from each city campaign may be used to purchase the physical advertising placement, production and installation, payment processing, taxes, operations, documentation, future projects, and profit for the company operating OWNTHEAD.
Buying $79 of territory does not mean $79 is wired to a billboard company. You are buying advertising space from OWNTHEAD, the way you would from any media seller, except this one publishes its progress bar.
The build threshold is the minimum sponsorship revenue at which the physical billboard project proceeds: media rental, printing, installation, processing fees, VAT, administration, photography, contingency, and margin. OWNTHEAD is a business. Profit is allowed. Pretending otherwise would be the only actual scam on this page.
If the threshold is not reached by the campaign deadline, the published Refund / Campaign Failure Policy applies.